We are an award-winning independent insurance broker. Relationships are vital to what we do, so that you trust us to make the right decision to give you peace of mind. We don’t use call centres, just friendly, caring and trusted one-to-one advisors. We were founded in 2012 by Director, Dale Collett, who brought with him over 25 years of experience in the industry. The company has grown rapidly to over £3.2 million worth of business on our books with over 500 happy clients.


We have won Broker of the Year in the prestigious West Midlands Insurance Institute Awards in recognition of our commitment to providing the very best service. We were extremely proud of this which endorsed our philosophy – We have no desire to be the biggest broker, just the best.

Award winning

We offer face to face, friendly, trusted advice which will save you time and money to give you peace of mind. Unlike automated internet insurance providers, we get to know you and understand your needs. Our experts have a deep knowledge of the market and understand how to get the best deal for your individual needs. We also take the time to explain to you the importance of policy clauses, conditions and warranties, something we continue to find many of our competitors fail to do.

To keep our promises so that we build ‘a sense of belonging’ and a Gravity community: – our Team, our clients, and our suppliers.


  • We cultivate TRUST with our clients, suppliers, and each other
  • We always act in our CLIENTS BEST INTERESTS – every role, every day
  • We have a bias for ACTION. We are a team of doers. When faced with uncertainty, we make a decision and move ahead. Our deadlines are real and our actions must be timely. We always do what we say we are going to do.
  • TENACITY. We never ever give up.
  • We rely on INITIATIVE. Our team is comprised of independent intelligent individuals. Each employee owns their own work and takes responsibility for the results. We expect and reward autonomy.
  • We CHALLENGE ways of working with each other. The best ideas come from debates. Our culture welcomes the outspoken and unconventional.
  • We SUPPORT EACH OTHER and all behave in line with the agreed set of behaviours.
  • HONESTY. We always confront the brutal truths. The truth is always heard.
  • AUTHENTICITY. We are always true to ourselves and we practice what we preach.
  • PACE. We do not overly deliberate. We act quickly but do not hurry.


Our Promises to our Clients

Easy to understand ‘Down to earth’ advice
We are committed to giving our clients hands-on, personal advice and guidance in a friendly, ‘down to earth’ manner. We strive to de-mystify insurance, providing our clients with what they need in a language they can easily understand.

Experienced Knowledgeable Advisors
As a Corporate Chartered Broker, we strictly control the quality of the advice we provide to ensure we always meet your needs.

Commitment to ‘hands-on’ service
We are committed to ‘doing what we say we are going to do’. We strictly control our service levels and hand pick our team, ensuring each individual is firmly committed to our service standards and our ‘hands-on’ style of service.

Take Responsibility
We will take personal responsibility for all of your communications with us, ensuring you are regularly updated throughout.

Re-invest in resources
For our clients, we will continue to re-invest in the business to further strengthen our team and our operation.

Broad range of Services
We have always positioned ourselves as a ‘one stop shop’ for risk related advice i.e. more than Insurance Broking. We continue to build relationships with associated service providers to assist our clients with extended services.

Quality Controls
We listen and learn to our clients to make continuous improvements to the business.

We will not compromise on the quality of our advice or our standards.

We have Service Level Agreements which will be rigorously enforced. Our clients are all unique and require different services from us. As such, we have defined 3 service tiers to support our clients. Within these service tiers, bespoke service plans are available.

Personal information
We will always protect your personal information.

Listen and Learn
We welcome your feedback to improve how we operate. We will also say sorry when we have made a mistake and work tirelessly to avoid any reoccurrences.


Gravity Risk Services Ltd is a Chartered Insurance Broker, accredited by The Chartered Insurance Institute (CII). This demonstrates our commitment to professionalism – by recognising and reinforcing standards of knowledge, capability and ethical practice throughout our organisation

Chartered Insurance Broker status is an exclusive title, only awarded to firms which meet rigorous criteria relating to professionalism and capability. All Chartered Insurance Brokers commit to the CII’s Code of Ethics, reinforcing the highest standards of professional practice in their business dealings.

This award highlights the benefits of using our team of trusted advisers. All qualified in the Chartered Insurance Institute examinations, they make sure that we can deliver the very best advice to give you peace of mind. You get simple, down to earth advice at Gravity Risk Services.

Dale Collett, director and founder of Gravity Risk Services, who holds the individual Chartered Insurance Broker title, says that securing Chartered Insurance Brokers status is a landmark “We have always prided ourselves on being thoroughly professional in everything we do, and to receive external recognition in this way is a major step forward for our business. As Chartered Insurance Brokers, we are signalling our commitment to the highest levels of service provision for our customers.”

To date, less than 200 firms across the UK have achieved Chartered status, indicating that this is a highly exclusive award reserved for the leading firms of the broking industry.

Dale added “This award, allied with our excellent results in our recent compliance audit, shows that we’re not just about growth, but about delivering the highest quality service for our customers too.

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Our Fans!

“Being in the recycling industry, insurance has always been difficult but Gravity made it incredibly simple. They gave me a breakdown of all my current policies and more importantly told me what I was and was not covered for, improving my cover but also reducing my overall insurance costs. ”


“Dale has always been professional and ethical in his dealings with ourselves, he truly understand the value of long term partnerships. He is open to new ways to increase efficiencies and ultimately create a business which will provide the highest level of client services possible. I would highly recommend Dale as a long term partner for your business”


“Dale has an excellent approach in his work and took time to explain details in an appropriate way. I would recommend Dale without hesitation and would trust he would provide an excellent, professional support to any business”


“Gravity take a hands-on approach in understanding our business and our needs. Their knowledge and experience is important to us and gives us the peace of mind that our assets are suitably protected, the Gravity team are always quick to assist us”.


“Gravity provided us with invaluable support & guidance since becoming our Insurance Brokers midway through our policy year at a time when we were faced with a difficult and complex claim, we would highly recommend their services.”


“I couldn’t recommend Gravity Risk Services Ltd enough!!! The quality of service and care I have received cannot be questioned. Communication has been so easy and honest, the regular updates and informative advice has been second to none. I have to give a huge mention to Adam Harris, who has gone above and beyond in all his duties regarding arranging and setting up my policies, all due diligence, his communication, his wealth of knowledge and in general just his hard work comparing policy details, cover and chasing up any potential claims we are entitled too.

One very happy customer”


“We have been working with Helen since 2006 when arranging Insurance cover for our first care home. Since then we have grown and diversified our business, and Helen has assisted us and adjusted our insurance cover to ensure that our requirements continue to be met. We have been impressed that she takes the time to understand our business and as a result is able to react effectively and obtain competitive premiums when challenges arise. We would recommend Helen and Gravity Risk Services to other customers.”

SHEM SINGH • DIRECTOR, Careview Services Ltd

“For many years we have used Helen Dunlop at Gravity as a broker for all our insurance needs. They have given us great service and have taken the headache and stress out of dealing with insurers whether it’s making a claim, general advice or renewing our policies.”


“We use Gravity Risk Services for our commercial and van fleet insurance and can highly recommend them for finding us the most competitive cover after negotiating with leading insurers.  Gravity offer a more personal touch where we know that any questions or queries will get responded to promptly which is often not the case with some larger companies.” 

Director of an eCommerce business

“I have worked with Helen Dunlop for a number of years to arrange our commercial and fleet insurance. Helen and her team are always quick to respond to queries or policy amendments. I have peace of mind that our insurance policies accurately reflect the needs of our charities.”


“The CIPP have worked with Gravity Risk Services for the last 5 years and personally I can’t recommend them highly enough. In this day and age of being a number or anonymous, the care and attention we receive across a large portfolio of insurance risks is dealt with personally, professionally and with great attention to detail.

Pros and cons of cover are put forward objectively allowing clear decision making going forward. A particular thanks to Helen Dunlop where on instances responses and actions have been resolved outside of working hours – though she’ll hate me for saying that..”

KEN PULLAR • CEO, CIPP & IPP Education Ltd

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