Ah, the ‘new normal’. The phrase of 2020 as Britain struggles through the unprecedented challenges of the coronavirus pandemic.

But what does it actually mean? And specifically, what does it mean for the thousands of businesses who have had to close temporarily or permanently with the loss of many jobs.

Technology has played a massive part as meetings, calls, information sharing and day-to-day business are conducted virtually.

The team briefing over the water cooler has been replaced by wallpaper of faces on Zoom. The handshake has been replaced with the thumbs-up on Whatsapp video as businesses battle to keep on top.

It is vital online systems continue to play a massive part in every day life for businesses moving forward and companies do not simply slip back into the ‘old normal’ by default.

Staying on top of the technology in the post-pandemic world is crucial, as is business continuity. The pandemic has taught businesses to plan for the worst and make sure supply and demand can continue, even in the toughest of circumstances.

Assessing the resilience of the supply chain is also essential to maintaining businesses through the toughest of times. That includes taking into account those companies based in other countries that may be subject to different rules and regulations in times of crisis.

And the final element of a new normal is obviously insurance. That layer of protection to cover people, places and products when things go wrong. You hope you’ll never need it but when you do you’ll be glad you have the right cover in place. Talk to our experts to find out more.

Getting back to a ‘new normal’ seems more realistic than a few months ago. Perhaps people and businesses will emerge better for the crisis we are emerging from.